Business Intelligence and Data Analytics Blog

Information and Discussions on Business Intelligence, Data Analysis, and Management featuring: Strategies, Best Practices, PARIS Product Tips and News

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Marketing Intelligence from Customer Intelligence

When used together effectively, Marketing Intelligence and Customer Intelligence provide powerful ways to strategize, ensure customer satisfaction, and continued growth. Marketing Intelligence (MI) is a means of collecting data from external sources about markets or industries that a business is looking to penetrate into or already competes in. Customer Intelligence (CI) involves the process of gathering information on customer activity through customer data collection tools such as; Customer Relationship Management (CRM) software.

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Infographic: Big Data and Predictive Analytics History and Trends

Big data is here to stay and Predictive Analytics is the way to stay ahead of the game. Ever wondered how we got here and were we are going? This really cool infographic by FICO shows some breakthroughs made over the centuries to make Predictive Analytics and the insatiable need to make sense of our data what it is today.

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How to Transform Data into Intelligence that Promotes Growth

Most businesses have the ability to capture data from customer transactions and day-to-day operations, and through research. However, the significant problem after accumulating data is how to turn the data into intelligence that can improve the bottom line. A major issue that businesses battle with when analyzing data is TIME. With so many other crucial activities it becomes difficult to allocate time to analyzing complicated data. This situation is even worse when a business has to battle with limited resources, including staff constraints. Then, too, there are cases when different departments must consolidate data into one critical report—an extremely cumbersome process.

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5 Business Intelligence Project Mistakes to Avoid Part 4: Inadequate Training

Insufficient Training For Business Intelligence projects to be successful it is important that users: both IT and end users feel comfortable with using the implemented solution. Solution: All users who will be directly using the BI software solution need to be trained and have access to up-to-date manuals to help them get acquainted with the product.

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Mobile Business Intelligence: Must Have or Nice to Have?

Mobility in business intelligence (BI) has gone from being a nice-to-have option to become an ultimate necessity for many businesses. Organizations that choose Business Intelligence solutions with mobile features could gain a competitive advantage over others with the ability to make informed decisions.

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Business Intelligence (BI) Migration
Say No! To a Lifetime of Business Intelligence (BI) Migration
The technical process of moving from Spreadsheets to Business Intelligence (BI) Software Solutions seem complicated and never ending to many
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Fashion & Business Intelligence (BI)
Fashion & Business Intelligence (BI)—An Unbelievable Connection
How can Business Intelligence solutions benefit fashion industry? Using the right BI tool such as OLATION and PowerOLAP to manage
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Naked Data Visualization
The Naked Data Disaster
What is naked data? Naked data is information that is unprocessed, raw and messy. If we want to obtain real
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In Memory Data
What is “In-memory” Data?
What is in-memory data? In-memory database systems (IMDB) also referred to as main-memory database system (MMDB) are a growing subset
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OLAP VS OLTP
Comparison between two Business Intelligence (BI) technologies: OLTP (Online Transaction Processing) and OLAP (Online Analytical Processing).
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Debunking 4 Common Business Intelligence Myths
Debunking 4 Common Business Intelligence Myths
There are many myths surrounding Business Intelligence tools and/or implementations that sometimes make companies shy away from Business Intelligence software
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Do Finance Departments need a Business Intelligence (BI) Tool?
Do Finance Departments need a Business Intelligence (BI) Tool?
Finance and accounting information systems gather, store and process financial and accounting data for decision makers to help companies to
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The Future of Data Management With Olation
The future of data management lies in the fusion of database technologies. Olation has pioneered this by joining relational and
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Why do you need a Business intelligence solution (BI) Image
Why do you need a Business Intelligence (BI) Solution?
With the amount of data stored by companies growing exponentially, it is no surprise that finding the right data management
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Increase Business Productivity Image
How to Achieve Maximum Productivity With SAP Business One
Many firms try to make do with built in reporting systems, and then end up ‘clerking’ growing mounds of disconnected
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Big Data Image
Big Data Doesn’t Have to be So “Big” After All!
Big data as the name suggests has been made to be quite a complex process. While this assumption may not
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Solving Challenges of Multinational Financial Reporting
How to Solve the Challenge of Multinational Corporation Financial Reporting
In today’s global economy it is imperative for companies to keep their doors open to business partners and customers worldwide.
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